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Blog: Web site marketing

Do you SEO your E-commerce website?

Above is a benchmark for conversion rate of 25 retail categories provided by Marketing Sherpa based on 2,885 marketers.1 51% of search is organic, do…
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Setup a Successful Pay-Per-Click Campaign

Pay-Per-Click Campaign “You get what you pay for” and with pay per click advertising, it’s never been more true. PPC advertising involves paying for placement…
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4 Conversion Optimization Tips For Ecommerce Sites

Designing a checkout process for ecommerce stores is a massive challenge in itself. When you throw in conversion optimization rates and look for the most…
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Check What Keywords Your Website Ranks for On Google

Launching your website with content that doesn’t have targeted keywords is like going to a bank that doesn’t give out cash. Content is king, and…
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5 Marketing Fundamentals You May Be Overlooking

Every business owner feels like they have some handle on what their customers want. And, all too often, as soon as the first sale is…
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Why Email is a Critical Part of Building Site Traffic

Websites are just a small part of a bigger, interconnected web of online marketing tools. Others include social media engagement, Video Blogs, and Email newsletters….
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Five Simple Tweaks to Improve Your Site’s Engagement

Website traffic is great, but it is meaningless unless you are seeing conversions of visitors into customers or clients. To do that, you must engage…
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Custom Web Design for Mortgage Brokers

Competing in the world of mortgage brokering can be hard these days. After all, after the economic downturn resulting from the bursting of the housing…
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Why Video is So Important for Boosting Website Traffic

When you think search engines, you probably only think of traditional services like Google, Yahoo!, and Bing. But, did you know that the second largest…
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How Polls Can Supercharge Your Social Media Marketing

Unless you have been living under a rock for the last decade, you are probably very familiar with social media sites like Facebook, Twitter, Google+,…
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