Our focus at Absolute Web Services is to develop impressive Ecommerce designs that function well and in turn, increase sales conversions to your online business. We can develop upon existing eCommerce platforms, such as:
or Create a custom Ecommerce platform.
Our focus at Absolute Web Services is to develop impressive eCommerce designs that function well and in turn, increase sales conversions to your online business. We can develop upon existing eCommerce platforms, such as:
or Create a custom eCommerce platform.
Recent Ecommerce Websites by Absolute Web Services
Juno Lucina is a truly unique jewelry company. It is dedicated to the mission of celebrating a woman’s journey through motherhood, commemorating every milestone in precious metals and sparkling diamonds.
- Custom Web Design
- Responsive Design & Coding
- Magento Community Platform Coding and Integration
- Setup of Catalogue with Configurable Products
- Setup & Configuration of User Groups with Different Pricing Levels
- Custom WordPress Blog Coding and Integration
- Social Media Integration
- Store Locator Feature
- Payment Gateway Integration
A custom design was created and then integrated with Magento’s superior eCommerce techniques, while, of course, utilizing a SSL certificate to ensure a safe shopping experience for all consumers.
- Custom Web Design
- Magento Community Platform Coding and Integration
- Setup of Catalogue with Configurable Products
- Custom Zoom-In Glass Feature
- Social Media Integration
- Payment Gateway Integration
- Setup & Configuration of Shipping & Tax Rules
Some of The Ecommerce Features
- Promotions & Gift Certificates
- Search and Auto-Complete
- Sorting & Filtering
- Quick Preview
- Related Products Feature
- Social Sharing
- Inventory Status
- Detailed Products
- Shipping Cost Calculator
- Payment Confirmations
- Order Tracking
- And more!
36 Goals for Building a Successful eCommerce Website
There are several things that you can do in order to create a successful eCommerce website.
Here are some of the ideals you should keep in mind:
Each Page of your Website should have a Clear Goal
It is important that when you set up an eCommerce website that each individual page has a clear goal. Just as an example, your homepage’s main goal is to get users to start moving through the categories or go directly to a product, depending on the amount of products and structure of the online store. You’re going to want to make sure that the homepage functions in a user-friendly way in order to achieve this. Once the user gets to a specific product page, the objective should be focused on providing the user with all the information that they need in order to convince them to buy the product. Also, make it simple for them to make the purchase. The shopping cart page obviously has the purpose of creating a simple checkout experience. Provide online chat support, a simple checkout system (Amazon’s ‘One-Click Checkout’ is a great example,) and make clients happy to come back to your online store at any time.
Have a Solid Hosting Plan
If your eCommerce store is unavailable to the public, then you are wasting time and money. Be sure that you choose a hosting service that is able to support all of your needs. Some smaller eCommerce stores will not require a large, full-scale hosting service. However, as your eCommerce store grows, you may need to change hosting plans as appropriate. Most importantly, make sure that your hosting plan allows for your store to be up and running 24/7.
Create an Effortless Checkout Process
If the checkout process for your eCommerce store is too difficult, then visitors will abandon their shopping carts before completing the checkout process. It is important that when your eCommerce store is being designed you have it created with the consumer experience in mind. Making it far too difficult to enter coupon codes, credit card information, billing information, or any other specific details pertinent to making that purchase will only frustrate the customer and most likely, cause them to abandon their shopping cart, costing you a sale. Creating an effortless checkout process is vital to having a successful eCommerce store.
Never forget about security
An SSL certificate goes a long way with customers shopping in eCommerce sites Simply seeing the “https” in the address bar will give customers a sense of security when shopping in your eCommerce store. Be sure to invest in trustworthy services, such as McAfee or VeriSign, and be sure to display those symbols on your website. This will show customers that your checkout process is not only verified, but also incredibly secure.
Be Careful of Shipping Estimates
Make sure that when setting up shipping rates for your eCommerce store it is calibrated correctly with the right shipping provider, as well as the weight of the product. Undercharging for shipping is one of the quickest ways to lose money in your eCommerce store.
A Clearly Visible Shopping Cart
Many websites utilize a shopping cart that is visible throughout the entire shopping process. This has proven to be an incredibly useful tool for both consumers and eCommerce store owners. Be sure to employ this technique to have the best overall design and superior functionality for your eCommerce website.
Calls-to-Action are Incredibly Important
Be sure that when the verbiage for your eCommerce site is being created there are some very strong calls-to-action on every product page. This can be difficult, as it may be tempting to create duplicate content. However, this will only cause more problems in the long run, so be sure to create a unique call-to-action on each page of your eCommerce store. When utilizing call-to-action buttons though, that are designed to be functional images, you can repeat the same text on each page. For example, “Checkout” and “Add Product” buttons can be the same on each page. These are also considered calls-to-action.
Keep the Design Consistent
This is not just simply to create a strong aesthetic. Keeping a consistent design throughout your eCommerce store will also create less confusion for the customer. While shopping, if each page is different in one way or another, they will lose the personal connection to your store and they will be less likely to complete their shopping with you.
Important Features for a Profitable eCommerce Website
There are certain features that exist in most highly successful eCommerce store. Here are a few to consider when having your own eCommerce store created.
Calculators for Shipping Cost
Just as you would not want the cost of shipping your products to be an unfortunate surprise, neither does your customer. Be sure to include a feature to allow customers to enter their zip code and get an estimate on the shipping costs to their location. If you do not want to do this, be sure that the flat-rate shipping costs you offer are both reasonable for you and your customers.
Offer a Quick Preview Feature
Offering consumers a quick preview option for each of your products in your eCommerce store is a great way to get them to explore your products further without burdening them with having to scan through multiple pages. Not all consumers will have high speed Internet or just a connection fast enough for them to navigate through many pages without losing interest. The quick preview feature allows customers to enlarge product images straight from the product list page. This is an excellent feature that many customers enjoy.
Utilize the Auto-Complete Feature
Most likely you have been on a website that remembers your personal information and starts to fill it in even before you finish typing. This is referred to as auto-complete. This feature will be especially enticing to customers that frequent your website a lot. This will save them a great deal of time, because it will allow them to complete text fields in the checkout area in a much swifter fashion.
Offer to “Save for Later”
While shopping online, you have probably noticed the option to save your shopping cart for a later time. We all have those moments when we are shopping online, but not quite ready to commit to the purchase yet. Being able to save the contents of the shopping cart will make it more likely that customers will return to your store and checkout at a later date. If they have to do all that shopping all over again, they will be less likely to come back and purchase. This is a great feature to convert more sales, even from those customers that want to abandon their shopping carts.
Let users know it’s ‘Out of Stock’
When a customer has already completed checkout and then later gets an email saying you are refunding their credit card because one or more items they ordered were out of stock, it will only lead to consumer aggravation. Keeping this in mind, be sure to keep up with the stock on your eCommerce store. If something is out of stock, be sure to have a feature that allows customers to know before checkout. Adding a feature so that they can be alerted when the product is back in stock will show that you are even more dedicated to your store.
Search and Filtering Options
This is an advanced feature, but a very useful one. Allow customers to search for specific products on your website, and also allow them to filter the results by price or size, for example. This will allow them to shop more quickly, giving them time to add more items to their shopping cart.
There needs to be one central area for you to review all the data for your eCommerce site. It might keep you informed about items that are now out of stock, so that you can reorder, or you can even customize it to include sales figures to track your eCommerce performance.
Successful eCommerce Websites and Popular Back-End Features
Every eCommerce website needs to be updated with new products and additional features from time-to-time. These back-end features will make life exponentially easier for you when implemented.
Simple Store Management
If you decide to add a new product category or change the details of an existing product, this process should be quick, seamless and simple. Having a solid store management setup will allow you to keep your eCommerce store readily updated, instilling more confidence in your customers.
Encourage Users to Return
One important factor that many eCommerce sites do not focus on is encouraging customers to return to the site after a purchase. This is a very simple step. One example of a way that you can encourage customers to return to your eCommerce store is to send out regular emails to preferred clients about new products that become available in your eCommerce store. Another great way to encourage repeat users is to offer coupons upon checkout. This way, the consumer will have even more of an incentive to return to your online store.
Create Multiple Ways for Customers to Contact You
If a customer cannot easily contact you when they have a question about a product or service in your eCommerce store, they will most likely move on without making a purchase. There are many ways to provide contact information to your users. Offering real-time online chat is one of the simplest ways to answer quick consumer products questions. However, it is important that you clearly display a customer service phone number as well as an email address that consumers can use to contact you with any questions. The less contact information you provide to your customers, the less likely they will be to trust you with their service.
Remember the products you are selling are not unique, but the eCommerce experience you provide is
There are many other eCommerce stores that are selling the same products and/or services that you are. If your eCommerce site truly stands apart from the crowd you will receive more sales. Do not try to mimic other eCommerce sites. Make sure to create your own unique experience, so that customers will feel enticed to shop at your eCommerce store rather than your competitors.
Conduct Price Comparisons with your Competitors
Be sure to look at competitors’ sites and make sure that you are not overpricing or underpricing your products. Your competitors’ prices should be close to yours, but yours should always be lower.
Design Tips for a Successful eCommerce Experience
The aesthetic and navigational capabilities of an e-commerce website are just as important as the building blocks and the overall features. Keep these ideas in mind when having your eCommerce website designed to poise yourself for success.
Keep the Design Simple and Clean
eCommerce stores that are cluttered with phrases and banners displaying offers like “50% off!” “FREE gift!” and other ridiculous sales jargon just look untrustworthy. Be sure to have your eCommerce website designed so the focus is on the products you sell and not the offers you are giving out. An incredibly busy website will only aggravate the user and may cause them to abandon their shopping cart before checkout.
Create an Easy Checkout Experience
Although you do not need to create a system as functionally complex as Amazon’s ‘One-Click-Checkout,’ it is definitely a good example of a simple checkout system. Make sure that customers have multiple payment options to choose from (credit card, PayPal, Bill Me Later, electronic check, etc.) and that the system does not ask them to fill out too many forms just to checkout. Also, give shoppers the option to save their information so that they will not need to go through the same process next time they shop with you. This will also encourage them to return and shop again, since they know it will be simple.
Use a Very Clear Navigation Scheme
Use drop-down menus or breadcrumb links to keep the flow of your eCommerce store continuing in a natural way. If customers are finding it too difficult to get through your eCommerce store (clicking the back button constantly, or not being able to find their shopping cart on every page) will only frustrate them, and once again, this may cause them to abandon their shopping cart and not return to your site.
Payment Confirmation Page and Email
Set up an automated feature so that once a customer checkes out, they are redirected to a page confirming their order. Make sure an automatic email goes out to them as well with an order confirmation number. This instills more trust in your eCommerce site.
Offer Multiple Shipping Options
As long as you can make it happen, try to offer multiple shipping options. Many times, people are looking for next-day shipping, or even International shipping. Only offering one or two ways to have your products shipped to customers will only make people less likely to frequent your eCommerce store.
Include Related Products
Related products are great way to encourage customers to buy more than just the original items they chose. Each product page should feature around 3 to 5 related products that may also interest that particular customer. For example, if they are purchasing several plain T-shirts in different colors, related products might include tank tops, matching scarves, or even the same T-shirt in colors they have not already chosen. This is a great way to increase your average sale on every transaction.
Give Tracking Numbers
This may seem like a no-brainer, but many eCommerce stores do not offer tracking numbers. This is an extra cost when shipping, but it is very minimal, especially if you ship a lot.
Add Social Sharing Buttons
Adding ‘Share’ buttons to individual product pages has become a really popular feature in many eCommerce stores. This is an easy feature to implement, and for each person that shares a product, that is basically free advertising. One popular example of sharing is through the social networking site Pinterest. This site allows customers to ‘Pin’ photos they like from their favorite sites. These pins will include a link back to your site, as well as a photo of the product on that customer’s personal Pinterest page. This can become exponentially useful if people like the product so much that they continue to repin it.
Don’t Skimp on Product Details
Make sure that each product page includes as much information about the product as possible. Dimensions, customer reviews, specific lengths of clothing and fabric are all important factors that need to be included. The more information you give, the better. A customer is more apt to make a purchase if they feel completely comfortable with the product and all the details about it.
Push Featured Promos on Every Page
Featured promotions should always be at the forefront. Any coupon codes you are currently offering should appear on every page, and should also be shareable. Encourage customers to share the promotions on their social networks as well to increase traffic to your eCommerce store.
Never forget the Sitemap
Sitemaps are vital to making sure all the pages on your website are crawled an evaluated for SEO purposes. Without a sitemap, there will be massive issues with any SEO efforts you employ for your eCommerce website.
Quick Management of Orders
All orders that come in should be attended to as quickly as possible. It is important to have a user-friendly area to evaluate, confirm and move forward with all orders that come in.
Don’t Forget the Robots.txt File
Yet another importance aspect of SEO and how visible your eCommerce store is, is the robots.txt file. This allows you to control what content is visible to search engines in the realm of which pages are crawled. Omitting a robots.txt file from your eCommerce website will negatively affect any SEO efforts.
Change/Update any Meta Data
Title tags, meta tags, meta descriptions and other meta data must be updated regularly and conform to the most recent and relevant SEO standards to truly get the most out of your eCommerce site. When having your back-end features optimized, make sure that you have access to your Meta data, so that you can change it as appropriate.
Take Your Business To The Next Level!
Let us work to create the perfect design to fit your brand. Through meetings, follow-ups and just simple tinkering, we always get our clients to where they want and need to be, with our 100% custom web design services.