Social Media Marketing Trends to Look Out for in 2018
There is so much to look forward to in the world of social media in 2018. Businesses are constantly looking for new ways to tap into social media marketing and there are new trends on the horizon, as well as tactics that will continue to thrive. We’re here to fill you in on what you should be doing to get the most engagement and generate revenue for your company.
User Generated Content (UGC)
Next year we’ll see more User Generated Content (UGC) across social media. This requires businesses to share images and videos of consumers with their products. This is a free and easy way to get content for your social media platforms. This also allows consumers to gain followers, which will entice more consumers to post content to potentially be featured on the brand’s page. Businesses that figure out a way for their audience to generate content on their behalf will have a lot of success. Companies like Starbucks, BMW, and Netflix have mastered the art of UGC.
Influencer Marketing has become very popular on social media and it will continue to be one of the most effective ways to advertise in the upcoming year. This form of marketing is when influencers are selected based on a company’s niche to spread the word about a brand through their personal social media channels. Brands that stuck to traditional advertising strategies on social this year struggled to connect with social media users.
59% of marketers intend to increase their influencer marketing budget in the next year because of how successful influencer campaigns have become. Businesses are making $6.50 for every $1.00 spent on influencer marketing.
We were all skeptical when Instagram took a page out of Snapchat’s book and introduced Instagram Stories. This feature has been extremely successful, and we can expect companies to incorporate more Instagram Stories into their marketing strategies in 2018. Instagram Stories launched a little more than one year ago and over 200 million people use this feature every month. That’s over 50 million more than those who use Snapchat. This is beneficial for businesses because accounts with 10,000 followers or more can add a link within the story’s frames. These links can direct consumers to your website to purchase products. The only other place you have the ability to add a link on Instagram is in the profile bio, so Instagram Stories can definitely help boost company profit.
When it comes to marketing, compared to other video platforms, Instagram Story metrics are prominently trackable.
Live Stream Videos
Live Stream Videos can be a little frightening for companies because it requires them to close the corporate curtain and embrace a more authentic image. Consumers love this because it creates a connection and allows them to participate in the brand’s storytelling in ways that will enrich the consumer’s experience. Brands have realized the power of live streaming and we’ll see more companies incorporating it into their monthly content plans.
Twitter Will Go Back to the Drawing Board
The effectiveness of marketing on Twitter has declined, so we’ll probably see Twitter try to revamp in the new year. Twitter has not been able to grow its followers in 2017. Facebook, Instagram, and LinkedIn all have more followers.
Keep your eyes open because we’re sure they will come up with some new and interesting ways to stay relevant.
There will be some interesting marketing developments in messaging platforms. Businesses overseas are way ahead of the United States in this arena. There is a Chinese messaging platform called WeChat. They are a small company, but they’re goal is to hit 1 billion users this quarter. Messaging Marketing is going to grow in the US because it’s great for business. More than 2.5 billion people use messaging platforms, so expect brands to invest more money and time in connecting with their audience on messaging platforms.
Artificial intelligence, voice assistants, and chatbots will allow brands to offer consumers personalized shopping experiences on messaging platforms like Kik, WhatsApp, and Messenger.
Focusing on Generation Z
Focusing on Generation Z will be essential in 2018. A study that was recently conducted by Goldman Sachs revealed that Generation Z is more valuable to businesses than millennials. This generation is more influenced by social media than by sales or discounts. The cut off age for Generation Z is 22 years old. They are fresh out of college and just beginning life in the work force, which means their buying power will soon increase. This is something to consider when creating a social media marketing plan and choosing a target audience.
After the release of the Apple iPhone 8 and the iPhone X we can expect to see augmented reality take off in 2018. Both cellular devices have a new chip that allows phones to provide users with amazing augmented reality experiences. We expect social media platforms to find ways to incorporate this new technology. We’ll soon see Snapchat and Instagram support filters that will allow users to take a selfie with a celebrity projected via augmented reality. As far as businesses go, they’ll soon be able to project their products into the homes of social media users by using special filters.
2018 is around the corner and it’s time to start your social media planning for the new year. There’s no better way to kick off the new year than by implementing new tools and strategies to increase consumer engagement and revenue for your business. Social media is always evolving and the best way to stay up to date is by constantly researching new trends. We wish you and your businesses much success in the new year!
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