Small business owners often feel overwhelmed when they decide to set up their storefront online. With tons of competition and seemingly endless marketing and SEO techniques to employ, sometimes the job just seems too big. The good news is this: around 40% of all searches are for local content, so this gives you a great opportunity to connect with potential customers if you take the right steps.
Here’s a few tips you can take to improve your website’s performance on search engines and get more visitors to your small business web design.
1. Make sure your website is search engine friendly
If you have a content management system in place, this will be done automatically. Custom-built websites, though, need a site map and many other components added. Avoid a lot of Flash on your website as well as intro pages that make it difficult for search engines to crawl your site for content.
2. Make sure your keywords are dynamic
You may have certain keywords that draw in a lot of traffic to your website but that shouldn’t keep you from mixing up your focus. Search trends change regularly so there’s no guarantee a keyword will continue to work well for you.
3. Make sure your business is on social media
Social media is now one of the most effective ways to market your business and reach customers. A growing number of web development companies now focus their attention on helping clients gather a following on social media sites like Facebook, Google+ and Twitter. Include links to your social media sites in your small business web design.
4. Always add new content
No matter how established your business becomes online, don’t neglect adding fresh content to your website. Doing this will improve your traffic, the domain authority of your website and give people a reason to stay on your site. Try weekly blog posts, product descriptions, events and more to engage your visitors.
5. Keep in contact with your web development company
It’s always good to maintain a close relationship with the company that does your small business web design. This will help you stay informed of any changes to your campaign and get better control over your website marketing. You’ll also find this close contact allows your campaign to run seamlessly.
At Absolute Web Services, we’ll keep you updated on your campaign and send you SEO progress reports bi-weekly. To get a quote and find out what we can do for you, contact Absolute Web Services at 305-937-2526.