This past June Instagram hit one billion monthly active users worldwide. With that number steadily rising you’re probably more motivated than ever before to launch advertising campaigns on the platform.
You should go for it because Instagram has a powerful advertising program in place for businesses. It allows users to create relevant content for their audience, target the correct people, and build campaigns around specific goals and objectives that can result in business growth. We’re going to take you through 7 ecommerce Instagram ad hacks that you can incorporate into your social media marketing strategy.
Create Typography Ads
Most of the ads you see on Instagram are photos and videos of people, places, or products. That’s why it’s a brilliant idea to create ads that only include text because they will stand out among the norm. You should test an ad that features one sentence, statement or promotion against a simple background.
Get Creative with the Zoom Feature
Instagram users are used to and may even be tired of ads on the platform and they will swiftly skip over anything that looks too predictable. A clever way to capture attention and boost engagement is by using the zoom feature that was introduced a few years ago. When you put together your next Instagram ad campaign you can hide a word, phrase, or promo code in your photo and add a CTA in the copy prompting users to pinch and zoom to find it.
Utilize Lifestyle Photography
The most outstanding and effective ads on Instagram are the ones that don’t look like ads at all. Actually, your audience will really appreciate this. The last thing you want is for your followers to feel like you’re trying to sell them or swindle them into purchasing something.
To do this effectively, please avoid using stock photography in any of your ads. Alternately, create lifestyle photography that’s engaging and showcases how your product can be used in real life situations, and by everyday people that users will be able to relate to.
Remarket to Abandoned Cart Shoppers
Another ecommerce Instagram ad hack to help you stand out and drive sales is to create ads to remarket to visitors who added items to their shopping cart but did not purchase them.
Remarketing gives you the opportunity to put your products back in front of the potential buyer in an effort to get them back to your website to purchase what they left behind. To get started on your remarketing campaign for Instagram you’ll have to do a few things like add a Facebook pixel to your website. There are several guides you can reference to get through the process of building a remarketing campaign for Instagram.
Tell Your Story Through Video
Captivating video ads that run within Instagram Stories can also help you reach your desired audience. According to Instagram, over 400 million accounts are currently using the Instagram Stories section of the app. Stories allow you to create engaging, vertical, full screen ads where you can incorporate photo, video, and text. You just have to be willing to put in the time, money, and energy to make sure your campaigns are successful.
Reveal a Product in a Carousel Ad
Unboxing videos and even photos are popular in ecommerce. This is because consumers don’t only want to know what they are purchasing, but also what the experience will be like when they receive it and get to open it.
You can create a carousel ad that takes viewers through the entire unboxing experience for your products. A carousel ad allows you to put multiple photos or videos within the same ad. Users who come across your ad will have the ability to swipe through the content. Carousel ads can even be created in Stories.
Create an Audience-Segmented Collection
On Instagram you can create collection ads. These curated collections make it simpler for users to discover, browse and purchase products right inside the app. You should create collections that cater to the wants and needs of a very specific niche group within your audience.
Now It’s Your Turn
Now it’s your turn to implement these ecommerce Instagram ad hacks. As Facebook builds new tools for businesses on Instagram the platform will only continue to grow in popularity. If you haven’t experimented with Instagram ads before, now is the time! Spend the upcoming days before the New Year figuring out your goals, your audience, your budget and the types of ads you want to create to help take your ecommerce company to the next level.