A Beginner’s Guide to YouTube: Small Business Edition
For many small businesses, YouTube is the great unknown, or the wild west of internet marketing. Everyone is concerned with web giant Google, but few small businesses spend nearly the amount of resources and time on its incredibly successful little brother. YouTube is one of the most popular websites on the internet, and is now considered the second largest search engine on the web, processing as many as 3 billion searches per month.
So how do you take advantage of the second largest search engine in the world? Absolute Web Services is here to help.
Breaking Into YouTube
YouTube is larger than Bing, Yahoo, Ask, and AOL combined. Getting started is as easy as signing up (and if you already have a gmail account, you have access already). Just like all marketing, create a plan before making or uploading a video. Be consistent with your branding, it will help convey your business’s goals across media platforms.
Once you have a plan and a direction for your videos, start recording! A single point-and-shoot camera can do a lot. Even a quality smartphone camera can capture HD video. For businesses selling products, take a few videos of individual products. With an iPhone or a quality Android, taking and sharing a video on YouTube is as easy as syncing your Google account to your phone, taking a video, hitting share, and adding a description.
Make sure that your descriptions are accurate to your overall mission. Add in a couple of keywords that your business is pursuing. Selling health products? Try adding in keywords like health supplements to your description and tags to make sure that the video pops up when people search for your subject or business.
A good rule of thumb to follow is the shorter, the better. A 5 minute video rarely gets as many views as a higher quality two minute video. For small businesses, making a single YouTube video can be an intimidating experience. At Absolute Web Services, we offer comprehensive marketing that can help teach you how to create YouTube activity that actually converts.
Advertisements on YouTube
The other way to take advantage of YouTube’s popularity is to create and pay for a few pay-per-click advertisements. Advertisements on search results, before a video, and after a video can be incredibly useful. And hey, since you don’t pay unless they click, what do you have to lose? Advertising on YouTube is just about as easy as advertising with google Adwords.
If you want a bit of in-depth information on how to create a pay-per-click campaign on YouTube, contact Absolute Web Services today by calling 305.937.2526.