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Should You Use Facebook’s Promoted Posts?

Facebook offers a service for business owners called a Promoted Post, which basically means you pay to promote a specific post which will appear in…
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Google Search Formula Changes to Address Piracy

Google announced this week a change to its search formula that will now penalize websites it suspects host pirated games, music, video or any copyrighted…
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33 Topic Ideas for Your Small Business Blog

Photo used under Creative Commons from colemama. Most small businesses can benefit from a blog on their website, which keeps content fresh, makes sure search…
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Small Business Online Marketing Advice

Even with a limited budget, small businesses can find many ways to increase traffic to their website using such online marketing tools as social media,…
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Business Checklist for Web Analytics

Web analytics can offer you a great deal of information about the performance of your website and give you valuable insight with statistics about visitors’…
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Elements of a Great Business Logo

Your logo is an important representation of your business and should be designed well and demonstrate what you do. Because a logo can communicate so…
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Improving Your Google Local Business Search Rankings

There are three factors that influence your Google local business search rankings and how well your small business performs on local Google searches. These signals…
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Tips for Adding Call-to-Action Buttons on Your Website

The call-to-action button is a very important tool that can improve the design of your website for users. Using call-to-action buttons makes it easy for…
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Pros and Cons of Online Marketing

New and old businesses are turning to Internet marketing to improve sales, brand awareness and online presence. Still, as with anything, online marketing has some…
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Google Penguin Update: Adjusting Your Marketing Strategy

Google Penguin is the update to the Google algorithm that launched on the 24th of April. This update was created to downrank spam and improve…
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