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Top Proven Ways to Boost Website Conversion Rates

Getting a lot of clicks directed to your website is a good indicator that your ads are performing well. However, now you actually need that…
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How To Prepare Your Website for Google’s “Mobilegeddon”

On April 21, 2015, Google made a massive change to its algorithm which will impact the way it ranks websites. This influential change outranks both Google Panda and Google…
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5 Marketing Fundamentals You May Be Overlooking

Every business owner feels like they have some handle on what their customers want. And, all too often, as soon as the first sale is…
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Why Email is a Critical Part of Building Site Traffic

Websites are just a small part of a bigger, interconnected web of online marketing tools. Others include social media engagement, Video Blogs, and Email newsletters….
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How Mobile Apps Can Bring Your Web Page to Offline Viewers

When talking about mobile apps, most people suggest building a website to help drive traffic to your app. But, did you know that you can…
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How Your Website Can Be More Than Just a Passive Advertising Tool‏

When you think about designing your website, you probably think about providing lots of information about your product or service, including some contact information… and…
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What You Can’t Afford to Leave Out of Your Website

There are a million and a half ways to build a website. Go for scrolling instead of clicking, a focus on micro-interactions, or even a…
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5 Tips for a Better Email Campaign

So, you send out an email and not only do you not hear back from anyone, but your open rate has never been lower. If…
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The Power of the Holidays: Leveraging the Mania

Let this serve as a warning to all business owners: The holidays are coming! The holidays are coming! It might not be as important as…
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Why Rankings and Conversions Depend on Local Citations

Let’s get the jargon out of the way first: citation = business listing. Think Superpages, Yellow pages, Angie’s List, and Yelp. Listings on these websites…
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