You may be undecided as to when to update your website. You may wonder if it is necessary and when would be the best time. If you answer yes to any of these questions below then it is definitely time to update your website.
When did you first upload your website? Has it been more than five or six years since that time? If so that you are more than ready to change your site. Remember Twitter and Facebook have only really come into light in the last few years. You need to have direct links from your page to your Facebook and Twitter accounts as well as any other social media that you may have. This helps to increase your page ranking and allows your follows to keep up with you. There are advances in technology that could do well on your website, for example a You Tube video of your product may do great on your site and allow your customers to view your products and the best way to use them.
Has your services changed since you launched your site? You always want to make sure that your content is up to date. Some customers may pass your site by if they don’t see certain products or services that they want. This is also the same for contact information and links. There is nothing more frustrating for someone to be on your site and links don’t work and information is not current.
Can you change content on your site? If you have a standard blog you should learn how to make easy changes to your blog. If you have a more complex site make sure that you have an agreement with your website company as to how they will do changes and how often. One last point is to make sure that your webpage is optimized for mobile users. You would be surprised at how many people browse websites from their iPhones or Blackberrys. You want to make sure that your website can be viewed easily by any of these mobile devices.