Weekender Sportswear

Weekender Sportswear born in the Caribbean and raised in Miami. Weekender has been making casual + travel lifestyle sportswear since 1938. Chairman & CEO, Frank Rudman has been leading the company for over 50 years. His three sons Abe, Stan and Jeff hold key executive positions covering all aspects of the business. The Caribbean and Florida heritage combined with family bonds and time-tested history sets Weekend Sportswear apart from others in the industry.

Create an online commerce presence that synonymous with decades of high-quality sportswear.

Weekender Sportswear tasked Absolute Web Services with creating an online presence that would represent decades of precise garment craftsmanship seamlessly integrated with advanced technologies. Absolute Web Services created a custom web design that embodied the Weekender Sportswear brand DNA. Developed and utilizing WordPress + Woocommerce technology Absolute Web Services intergrated social media, shippingeasy, and mailchimp email automation, while deploying a custom web-slider,  back-in stock application, gift certificate, return manager, lazy load, endless sroll, and custom subscription popup.

Weekender Sportswear with WooCommerce and Absolute Web development developed a web presence that truly represents the spirit of a family brand with decades of experience.