Your Guide To The SEO Chart Every Web Developer Needs
Search Engine Optimization, or SEO, is a huge component of any online presence. Without it, even the best web sites with gorgeous designs and captivating images, would be missed. SEO is a must-have if you want a successful Web site.
While the world of SEO can be complicated and ever-evolving, there are certain tools available in order to make the journey far simpler. Here’s where one of our favorite cheat sheets comes in, courtesy of MOZ, a marketing analytics and software company.
Many moons ago (2008 to be exact), an SEO roadmap was created to help web developers get a leg up on optimizing their online content. The simple sheet breaks down great tactics for on-page SEO, or the parts of your web site that affect search engine rankings. This is the SEO component you can control yourself, including content, headings, URL structure, coding, etc.
Whether you are ready to launch a new website or perform an SEO audit on an existing one, these tactics will help you stay on your A-game with less effort and continuous results. Unlike off-page SEO, which are the tactics used to promote your content outside of your web site, on-page SEO is more in your control because you have homecourt advantage. Both are vital for your web presence, but generally speaking, we recommend focusing on optimizing your web site first.
Before downloading this FREE resource
Take a look at our recommendations for navigating through the document. As experts in the industry and all things SEO, we’ve got you covered on how to apply these tactics in the best way possible:
- These tips are ideal for intermediate to advanced users
- You should back up your web site’s code before applying these tricks
- Keep in mind when using any of the SEO tips that 3 years ago Google released an over-optimization penalty, so don’t overdo it.
- If your web site is built on a WordPress platform, consider yourself lucky: there are a lot of free SEO plugins coming with this platform, the best one is SEO by Yoast. It offers everything you need to optimize your site.
Here’s a rundown of what you’ll find in the SEO cheat sheet:
- Best practices for writing title tags and meta descriptions
- SEO tips for crafting URLs
- HTTP status codes important for SEO
- Links to webmaster tools for Google, Bing, and Yandex
- Best practices for hyperlinking
- Robot control syntax
- Important user-agents
- Sitemap syntax
- Best practices in pagination for SEO
- Code snippets for Facebook Open Graph, Twitter Cards, and Google+
- Establishing Google+ Authorship
- Using Google+ Publisher markup
- Tips on targeting multiple languages (URL structure, hreflang tags, etc.)
- Mobile web development SEO cheat sheet (responsive web design, dynamic serving with HTTP headers, etc.)
Download your free copy of The Web Developer’s Cheat Sheet 3.0 from Moz. We recommend printing it out and pinning it on your wall!